CASE STUDY: ARCLIGHT CINEMAS MAKERS SERIES
ArcLight is more than a place to see a movie; it is an experience. Since 2002, their mission has been to create the best moviegoing environment possible, through careful thought, design, and attention to detail. ArcLight turned to Kortenhaus to launch their brand to the Boston market. In addition to traditional media, we created an intimate dinner conversation series at independant hospitality partners around the city. The objective was to gather an eccentric and interesting cross-section of moviegoers and thought leaders to break bread and find common ground through their love of cinema.
